Marketing and Society: A Conceptual Introduction by Ronald R. Gist. Rare

Marketing and Society: A Conceptual Introduction by Ronald R. Gist  A classic vintage marketing text exploring the relationship between business, advertising, and social responsibility. Widely used in university marketing and sociology courses during the late 1960s–1970s, this book reflects early thinking on consumer behavior, ethics, and the societal impact of marketing practices.  This copy also features a bold mid-century modern graphic cover, making it appealing not only to students and researchers, but also to collectors of vintage academic books and retro design.  Details: 	•	Author: Ronald R. Gist 	•	Title: Marketing and Society: A Conceptual Introduction 	•	Publisher: Holt, Rinehart and Winston 	•	Format: Hardcover 	•	Era: Vintage academic / mid-20th century 	•	Language: English  Book has highlighting and underlining in book.  Vintage condition   Rare out of print